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LB1 is a company specialized in developing strong commercial relationships between Italian distributors and European suppliers, with the aim of building long-lasting and reliable partnerships across the supply chain. With a dynamic and quality-driven approach, we create new business opportunities for outstanding products, carefully selected to meet the highest standards.
We primarily operate in the food retail and catering sectors, managing sales channels across Italy, several European countries, and the United States, where we promote the value of Made in Italy with an international perspective.
We work with regional Italian producers who combine tradition and innovation. Their expertise ensures high-quality food, crafted with care and adapted for large-scale distribution. Italian cuisine stands for excellence worldwide—not just for its past, but for the passion and creativity that shape its future every day.
Oil
Pizza
Pasta
Bread
Flour
Tomato
Sauces
Beverages
Snacks
Chocolate
Desserts
Ice Cream
LB1 relies on a well-established network of importers, agents, and distributors across international markets, helping Italian companies overcome entry barriers and expand their global reach.
We support our partners in developing tailored strategies—from short-term promotional campaigns to long-lasting market positioning.
We design targeted marketing plans and communication strategies fully aligned with corporate goals. Each project starts with an in-depth analysis of past export performance and a market-by-market assessment of product positioning.
By examining the sales conditions applied by key local competitors, we define competitive price ranges and levels. This is supported by on-site visits to major retailers to collect pricing data, evaluate shelf positioning, and monitor promotional activities.
Our services include building and organizing effective sales networks—agents, representatives, and distributors—as well as structuring tailored promotional programs. Creative planning is carried out across all media, ensuring the right message reaches the right audience, while enhancing brand visibility and strengthening market presence.
Comprehensive management of international logistics, from production coordination to order fulfillment, aiming to optimize stock control systems and inventory turnover.
Selection of specialized carriers for international deliveries, in close collaboration with production departments.
Supervision of shipping activities, including preparation of customs and contractual documentation.
Research and selection of local logistics providers and distribution partners in target markets to ensure efficient and widespread coverage.
Design and development of catalogues, brochures, price lists, packaging, and multilingual labels in compliance with local packaging and labelling regulations.
The in-house graphic department supports clients throughout every stage of the project—from concept creation to final production—ensuring visual consistency, market-specific adaptation, and a strong, coordinated brand identity.
We support Italian companies in their international growth journey, offering tailored solutions to overcome linguistic, organizational, and strategic barriers. Many SMEs lack the resources to manage an in-house export office—this is where LB1 steps in as a fully integrated foreign division. Headquartered in Rome, with operational offices in Scandinavia and the United States, we provide hands-on support for global market expansion through a practical, goal-oriented approach.
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We shape the brand. We deliver the numbers.