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LB1 team — sourcing management & product development in Italy

20

Years

Experience
About Us

Connecting Italian Excellence with International Demand

LB1 is a company specialized in developing strong commercial relationships between Italian distributors and European suppliers, with the aim of building long-lasting and reliable partnerships across the supply chain. With a dynamic and quality-driven approach, we create new business opportunities for outstanding products, carefully selected to meet the highest standards.

We primarily operate in the food retail and catering sectors, managing sales channels across Italy, several European countries, and the United States, where we promote the value of Made in Italy with an international perspective.

Tailor-made commercial support
Verified and carefully selected suppliers
Customized solutions for international markets
Our Products

Handled Food Categories

We work with regional Italian producers who combine tradition and innovation. Their expertise ensures high-quality food, crafted with care and adapted for large-scale distribution. Italian cuisine stands for excellence worldwide—not just for its past, but for the passion and creativity that shape its future every day.

Bottle of extra virgin olive oil with olives and leaves on a dark wooden table

Oil

Margherita pizza with fresh basil, top-down view

Pizza

Assorted pasta shapes on a black background

Pasta

Freshly baked bread on a wooden table

Bread

Flour scattered with a spoon on a work surface

Flour

Jar of tomato sauce with fresh tomatoes on a rustic table

Tomato

Bowls of pesto, tomato sauces and vegetable spreads on a wooden board with basil and garlic

Sauces

Assorted beverages on a wooden table: cocktails, white wine, beer, espresso and cappuccino

Beverages

Bowls of popcorn, tortilla chips, and nuts, top-down

Snacks

Assorted chocolate bars and pralines arranged flat

Chocolate

Slice of tiramisù dusted with cocoa served on a white plate with an espresso

Desserts

Assorted scoops of gelato served in a white bowl

Ice Cream

Our Services

International Trade & Brand Strategy

Supplier scouting meeting — reviewing Italian vendors

Sales & Commercial Representation

LB1 relies on a well-established network of importers, agents, and distributors across international markets, helping Italian companies overcome entry barriers and expand their global reach.

We support our partners in developing tailored strategies—from short-term promotional campaigns to long-lasting market positioning.

Factory audits and prototyping — team discussing product specs

Strategic Marketing

We design targeted marketing plans and communication strategies fully aligned with corporate goals. Each project starts with an in-depth analysis of past export performance and a market-by-market assessment of product positioning.

By examining the sales conditions applied by key local competitors, we define competitive price ranges and levels. This is supported by on-site visits to major retailers to collect pricing data, evaluate shelf positioning, and monitor promotional activities.

Our services include building and organizing effective sales networks—agents, representatives, and distributors—as well as structuring tailored promotional programs. Creative planning is carried out across all media, ensuring the right message reaches the right audience, while enhancing brand visibility and strengthening market presence.

Managed logistics — shipping containers and airplane

Logistics

Comprehensive management of international logistics, from production coordination to order fulfillment, aiming to optimize stock control systems and inventory turnover.

Selection of specialized carriers for international deliveries, in close collaboration with production departments.

Supervision of shipping activities, including preparation of customs and contractual documentation.

Research and selection of local logistics providers and distribution partners in target markets to ensure efficient and widespread coverage.

International trade and brand strategy — concept sketches

Design & Communication

Design and development of catalogues, brochures, price lists, packaging, and multilingual labels in compliance with local packaging and labelling regulations.

The in-house graphic department supports clients throughout every stage of the project—from concept creation to final production—ensuring visual consistency, market-specific adaptation, and a strong, coordinated brand identity.

Why Choose Us!

Our Specialization And Company Features

We support Italian companies in their international growth journey, offering tailored solutions to overcome linguistic, organizational, and strategic barriers. Many SMEs lack the resources to manage an in-house export office—this is where LB1 steps in as a fully integrated foreign division. Headquartered in Rome, with operational offices in Scandinavia and the United States, we provide hands-on support for global market expansion through a practical, goal-oriented approach.

Operational Export Office
A partner working closely with the company in a practical and effective way.
International Presence
With offices in Scandinavia and the United States, we provide direct support in key markets.
Foreign Market Expertise
In-depth knowledge of distribution dynamics and the needs of global trade.
Multilingual Team
Language and communication skills for effective management of international negotiations.
Business team reviewing supplier data and prototypes

20

Years

Experience
LB1 Marketing

From product to distribution: selection, positioning, logistics.

We shape the brand. We deliver the numbers.