Privacy Policy

LB1 Srl is committed to protecting the privacy and personal data of its users. This Privacy Policy explains how we collect, use and protect personal data in accordance with Regulation (EU) 2016/679 (GDPR) and current Italian legislation.

Scope of Application and External Links

This information applies exclusively to the website www.lb1marketing.com and does not apply to other websites, pages or online services accessible via hyperlinks that may be published on the site.

The site may contain links to third-party websites (suppliers, partners, social platforms, etc.). LB1 Srl is not responsible for the processing of personal data carried out by such external sites. Users are invited to consult the respective privacy policies of third-party sites before providing their data.

1. Data Controller

2. Data Protection Officer

3. Personal Data Collected

Navigation data

The IT systems and software procedures used to operate this website acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols.

This category of data includes IP addresses or domain names of computers and terminals used by users, URI/URL addresses (Uniform Resource Identifier/Locator) of requested resources, request time, method used to submit the request to the server, file size obtained in response, numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relating to the user's operating system and IT environment.

Such data is processed exclusively to ensure the proper functioning of the service and for IT security purposes.

Navigation data does not persist for more than seven days (except for any need to ascertain crimes by the Judicial Authority).

Data provided by the user:

• Name and surname
• Email address
• Company (optional)

Data automatically generated by the system:

• Login credentials (password encrypted with bcrypt algorithm)
• Date and time of last portal access
• Failed login attempts (for prevention of unauthorized access)
• Technical cookies (see Cookie Policy for details)

Data assigned by the controller for service management:

• Assigned role for portal access
• Geographic/commercial area of competence
• Account status

4. Processing Purposes and Legal Basis

5. Optionality of Data Provision

Apart from navigation data automatically collected by the server, the provision of personal data for portal registration is:

• MANDATORY for: Name, Surname, Email, Password
• OPTIONAL for: Company

Failure to provide mandatory data will result in the inability to create an account and access portal services.

6. Data Retention

Personal data is retained for the time necessary for the purposes for which it was collected:

• Active accounts: For the entire duration of the relationship
• Deactivated accounts: Up to 12 months from deactivation, then automatic deletion
• Security logs: 12 months

7. Who Can Access the Data

Personal data is accessible exclusively to:

• Authorized LB1 Srl personnel for portal management
• Technical service providers (hosting, maintenance) bound by confidentiality agreements

Data is stored exclusively on servers located in the European Union.

8. Your Rights

As a data subject, you have the right to:

• Access: Obtain confirmation of the existence of your data and receive a copy
• Rectification: Correct inaccurate or incomplete data
• Erasure: Obtain deletion of data when no longer necessary
• Restriction: Restrict processing in specific cases
• Portability: Receive data in a structured format
• Objection: Object to processing for legitimate reasons
• Complaint: Lodge a complaint with the Data Protection Authority

To exercise your rights, contact us using the details provided in the "Contacts" section.

9. Data Security

LB1 adopts technical and organizational security measures to protect personal data:

• Passwords encrypted with bcrypt algorithm
• Protected HTTPS/SSL connections
• Protection system against unauthorized access (rate limiting)
• Regular backups on protected servers
• Data access limited to authorized personnel

10. Changes to the Privacy Policy

LB1 reserves the right to modify this Privacy Policy. Substantial changes will be communicated to registered users. The date of the last update is indicated at the top of this page.

11. Contacts

For requests regarding the processing of personal data or to exercise your rights: